Numeric's New Brand

Today, we’re unveiling a new brand for Numeric. Same purple, slightly new logo, and a full new focus on the precise movement of data. 

Numeric was founded on a singular idea: Accounting has a data problem. 

Even with countless tools, accountants spend most of their time wrangling spreadsheets, chasing CSVs, and moving numbers from one place to another. The cost: endless manual work, errors that sneak in unnoticed, and data that can’t fully be trusted.

Most tools attempt to automate accounting by focusing on processes. Or roll out another point tool to solve a fraction of the manual work involved. 

At Numeric, we recognize that accounting’s real mandate is really the act of building and maintaining the company’s financial dataset. When that dataset is messy, every downstream report, every dashboard, every decision suffers. Fix the data at the source, and everything gets better.

That’s why we’re building the first towards the first true financial data platform for accountants. A place where accounting is done as software engineers would approach the task — ongoing monitoring, rules dictating core accounting, and AI playing a central role with pattern recognition, interpretation, anomaly spotting. 

Our new brand is designed to reflect this. 

Across our site, the movement of data takes center stage. Flowing in, zooming out, re-organizing. If our approach is to create an accounting platform that transforms the role of accountants into engineers, then our brand echoes that story, mirroring data-centric developer brands. 

Gone are the days of Excel and software with a 2000s design system. Instead, our new brand visually displays what we believe is the future of accounting — accountants acting as architects of the financial dataset.

A new approach to an old problem. 

In our new fonts we capture another central aspect of our approach: we’re taking a fundamentally new approach to an industry that’s existed for hundreds of years. 

Arizona Flare was inspired by fonts on accounting textbooks and old school ledgers that carried business through centuries. 

Booton adds a sharp, modern counterpoint. 

Together, they capture what we’re building: a fundamentally new approach to a timeless field.

Our colors—deep purple, black, white, and light green— strike the balance of being bold, but also clear and precise. 

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We aim to disrupt a legacy industry. We also aim to ensure that accountants deliver on the accuracy and precision that they are held accountable for. Our new brand aims to visually strike the same balance between daring and responsible.

With a new brand, we aspire to mark the beginning of the next chapter for Numeric: products that give accountants more leverage with their data, including new AI features launching in the days ahead.